Pen Factory Industrial Park is a newly-built and transformed commercial industrial park by a pen-making factory. After accepting the commission, through on-the-spot investigation and full communication with the owner, the general idea and framework of wayfinding design are worked out from the orientation and function of the industrial park. After continuous improvement, the pen is finally designed as a creative design and basic visual elements. After more than 4 months of hard work, the project was finally completed and received great praise from the owner. The highlight of the design is the shape of a huge pen, which stands up and leans slightly to the right, as if the giant is writing a new history, reflecting both the corporate background and the profound implication. At the same time, the pen can also serve as a landmark, playing a good role in visual recognition and guiding. The design mainly adopts simple black and white collocation, and it is concise, clear, and steady.
Client: Pen Factory Industrial Park
Location: Austin, Texas, USA