The Art and Fashion Town is located in Linping New Town, Yuhang District, Hangzhou City, covering an area of three square kilometers, with a building volume of one million square meters. It is estimated that the total investment will be 5 billion yuan, 150 merchants will be introduced, and the tax revenue will be 400 million yuan. The name of the town contains the meaning of art and fashion, and it mainly focuses on fashion and clothing industry. After accepting the project, we had a careful exchange with Party A, and made a careful investigation and study of the surrounding environment and local culture. Combined with the positioning of the town, we worked out the overall guiding design ideas. The main layout of the town is "one center and three blocks", namely, fashion center and fashion culture block, fashion history block and fashion art block. Our design principles are divided into different categories, and work according to different sites. Integrating the local cultural characteristics, extracting visual elements, and realizing good guidance effect, it reflects the local humanistic temperament and geographical features. Because most of the locations of the signs are outdoor, we use stainless steel, preservative wood and other materials to adapt to the outdoor environment, which are also processed by special technology in order to be durable. Logo, the theme of the town, is novel in shape and has distinct symbolic meanings, drawing on the local long history and cultural elements.
Client: Hangzhou Linping New Town Management Committee
Location: Yuhang District, Hangzhou City, Zhejiang Province, China