杭州万宝城导视系统设计制作

Design and Production of Wayfinding System for Hangzhou Wanbao City 

商业领域
杭州万宝城导视系统入口Logo

万宝城总建筑面积近三十万方,是杭州余杭城北最大的商业综合体项目,于2017年05月正式开街。由于我们在商业地产综合体导视项目方面的众多经验和成功案例,万宝城的投资方浙江卓伟置业有限公司将该项目导视系统的设计制作托付给我们。我们首先确定了总体思路,制作效果图经客户认可后,不断深化方案,反复修改设计细节,最终达到了理想的状态。制作阶段,材料以铜板及木材为主,配以高档亚克力,精细化加工,力求与该项目整体风格协调并传达企业形象和商业氛围。导视造型简约新颖,极富立体感和表现力。动线规划基于整体建筑、装饰、环境、店面布局研究和当地消费者特性调查,用科学的原理和艺术的感召,很好地实现了客流导入和消费引导功能。点位规划上,在满足实际需求的前提下,减少不必要的设置和大尺寸标识的使用,避免浪费和产生视觉污染。

With a total floor area of nearly 300,000 square meters, Wanbao City is the largest commercial complex project in the north of Yuhang, Hangzhou. It was officially opened in May 2017. Due to our many experiences and successful cases in the commercial real estate wayfinding project, Zhejiang Zhuowei Real Estate Co., Ltd., the investor of Wanbao City, entrusted us with the design and production of the wayfinding system. Firstly, we determined the general idea. After the impression drawing was approved by the client, we deepened the scheme and revised the design details repeatedly. Finally, we reached the ideal state. In the production stage, the main materials are copper plate and wood, with high-grade acrylic, fine processing, and strive to coordinate with the overall style of the project and convey the corporate image and business atmosphere. The model of the signage is simple and novel, full of stereoscopic sense and expressive force. Motion line planning is based on the overall architecture, decoration, environment, store layout research and local consumer characteristics survey. With scientific principles and artistic inspiration, it has achieved the function of passenger flow introduction and consumption guidance. On the premise of meeting the actual needs, we should reduce unnecessary settings and the use of large-scale signs to avoid waste and visual pollution.


客户:浙江卓伟置业有限公司 
地点:中国浙江省杭州市余杭区
Client: Zhejiang Zhuowei Real Estate Co., Ltd. 
Location: Yuhang District, Hangzhou City, Zhejiang Province, China


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