With a total floor area of nearly 300,000 square meters, Wanbao City is the largest commercial complex project in the north of Yuhang, Hangzhou. It was officially opened in May 2017. Due to our many experiences and successful cases in the commercial real estate wayfinding project, Zhejiang Zhuowei Real Estate Co., Ltd., the investor of Wanbao City, entrusted us with the design and production of the wayfinding system. Firstly, we determined the general idea. After the impression drawing was approved by the client, we deepened the scheme and revised the design details repeatedly. Finally, we reached the ideal state. In the production stage, the main materials are copper plate and wood, with high-grade acrylic, fine processing, and strive to coordinate with the overall style of the project and convey the corporate image and business atmosphere. The model of the signage is simple and novel, full of stereoscopic sense and expressive force. Motion line planning is based on the overall architecture, decoration, environment, store layout research and local consumer characteristics survey. With scientific principles and artistic inspiration, it has achieved the function of passenger flow introduction and consumption guidance. On the premise of meeting the actual needs, we should reduce unnecessary settings and the use of large-scale signs to avoid waste and visual pollution.
Client: Zhejiang Zhuowei Real Estate Co., Ltd.
Location: Yuhang District, Hangzhou City, Zhejiang Province, China