Wanda Group, China's leading commercial real estate developer and operator, was established in Dalian, Liaoning Province in 1988. At present, it has formed four major sectors: commercial real estate, high-end hotels, chain department stores and cultural tourism. It operates 60 five-star hotels, 86 department stores and numerous commercial centers with a total assets of 400 billion RMB. This time we undertake the design of the guidance system of Xishan Wanda Plaza in Kunming, Yunnan Province, which invests 10 billion yuan and officially opens in 2014. It is the 100th Wanda Plaza of the Group. We have appointed many professional commercial real estate wayfinding designers for this project, after detailed analysis and diagnosis, according to the building and interior design style of Wanda Plaza to draw up the overall idea. The overall architectural concept of the plaza originates from the city flower of Kunming, Camellia, and derives the decorative curve of the building. With this as the visual core, we plan and design the shape of the big totem and spiritual fortress of the plaza. At the same time, combined with the concept of urban sculpture, make it become a regional central element and the highlight, so as to attract and retain consumers. In some places, we regard the guiding system as an organic part of the building, while in others, the building is regarded as a good guiding sign and landmark. wayfinding language and architectural language are synergistic, complementary and echo. The concept of customer-centered is permeated in every drop, and the details reflect the ultimate pursuit of Wanda and us, and effectively translate this into the introduction of passenger flow and performance improvement of the plaza. We have also used a number of innovative wayfinding design techniques, but for reasons of confidentiality, we will not elaborate on them here. From both practical and aesthetic perspectives, this project has achieved great success.
Client: Wanda Group
Location: Kunming City, Yunnan Province, China