HK 大厦导视系统设计

Wayfinding System Design of HK Building 

商业领域
HK 大厦导视系统设计-楼层平面导视牌

导视设计是实用型与艺术性的高度结合和升华,既需以城市或企业文化为指引,形成整体的识别性和统一性,又需保证其空间诠释、说明及指示等实用功能,并根据区域特性进行差异化规划和设计,提高空间管理服务能力,满足人们工作和生活的需要。导视系统是特定文化和空间的延续,更是全新的创造和扩展。接受HK大厦业主委托后,经过实地调查分析和深入沟通,确定以简约、时尚作为该项目导视设计原则,同时注重与空间环境的共生与融合。根据大厦定位和业主要求,我们从整体规划、动线设计、标识设置、字体图形设计、颜色选择、材料处理等方面下功夫,力求以最简单的标识获得最理想的导视效果。我们充分考量空间属性和使用人群,同时结合室内外装饰环境等深化设计。主区域采用经典的黑底白字,清晰沉稳实用;部分区域使用红色或绿色图形文字设计并加大尺寸,生动活泼,富有趣味,营造出热情温馨的空间氛围。

Wayfinding design is a highly combination and sublimation of practicality and artistry. It should not only be guided by city or enterprise culture to form an overall identity and unity, but also ensure its practical functions of spatial interpretation, explanation and indication. It should also be differentiated according to regional characteristics to plan and design, so as to improve the management service ability of space. The wayfinding system is a continuation of specific culture and space, and is also a new creation and expansion. After accepting the entrustment of the owner of the HK Building, through on-the-spot investigation, analysis and in-depth communication, it is determined that simplicity and fashion are the guiding design principles of the project, and at the same time, it pays attention to the symbiosis and integration with the space environment. According to the orientation of the building and the requirements of the owner, we have made great efforts in the aspects of overall planning, moving line design, sign setting, font and graphic design, color selection, material processing and so on, in order to obtain the most ideal guiding effect with the simplest signage. We fully consider the space attribute and users, and combine the indoor and outdoor decoration environment to deepen the design. We use classical black and white in main areas, which are clear, steady and practical; some areas use red or green graphics and characters and increase size, lively and interesting, creating a warm space atmosphere.


客户:HK 公司 
地点:德国北莱茵-威斯特法伦州杜塞尔多夫市 
Client: HK Corp 
Location: Dusseldorf, North Rhine-Westphalia, Germany

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