Sina is a well-known Internet enterprise in China. Its headquarters is located in the northwest of Beijing, Zhongguancun Software Park which is known as Silicon Valley of China. The graphic symbol “∞” is our main design idea. The symbol “∞” imply infinite connection and infinite possibilities, which conform to Sina's Internet media attributes. At the same time, we use this symbol to create an unlimited and extended self guided loop system. The ingenious design of vertical and internal moving line system enables users and visitors to flow orderly and efficiently. Yellow, green and other Sina standard colors are taken as the main tone of our design, which not only integrates Sina culture in the design, but also makes the wayfinding system clear and distinct. The color sprayed on a large area enhances the visual feeling and aesthetic effect of the guidance system. Because of our accurate grasp of color, skillful use and scientific planning, visual pollution is avoided. The signage is clear and steady with black, white and grey color. The signs are curved, elegant and dynamic; its inspiration comes from the winding and circular shape of the building itself. A series of customized icons representing current affairs, finance, travel, entertainment, sports and other elements are specially embedded in the graphic design to reflect the positioning and characteristics of Sina. Professionally designed sculptures, as guided landmarks and cultural symbols, resonate with the overall shape and pattern and are full of rhythm. The design has been used the concepts and methods of humanization, modularization and intellectualization by us to achieve our preset effect of wayfinding system perfectly.
Client: Sina Corp
Location: Haidian District, Beijing, China