梅赛德斯-奔驰导视标识系统设计

Design of Wayfinding Signage System for Mercedes-Benz 

商业领域
梅赛德斯-奔驰导视标识系统设计-1

梅赛德斯-奔驰是世界驰名的汽车品牌,我们有幸接受其委托为其进行导视及标识系统的规划设计。在与客户充分沟通并形成共识后,我们首先作导视设计基础调查:深入了解、调查、分析导视环境的空间结构、特征及其相互关系,目标受众分类及特性,视觉元素分布与组成等;然后我们作设计规划:确定整体设计思路和点位规划,建立设计体系并对其进行初步解构,保证设计思路符合客户需求;第三步则是设计实施和深化:对不同的区域环境和空间结构采用不同的策略分类设计并细化,制作工艺图册,实施成本匹配和材料打样,将导视技术的精髓融于我们的作品中;最后根据情况进行设计改进、调整和落地,只有能完全落地并产生卓越实效的导视设计才是我们和客户的共同追求。本案例中,我们使用经典的黑白配,沉稳厚重,与奔驰品牌的一贯气质契合。也许该导视系统的外表朴实无华,但内含了我们众多的细节改进和技术创新,由于保密原因,此处只能一笔带过。

Mercedes-Benz is a world-renowned automobile brand, and we are honored to accept its commission to plan and design its wayfinding and sign system. After fully communicating with the client and forming a consensus, we first made a basic survey of wayfinding design: to understand, investigate and analyze the spatial structure, characteristics and interrelationship of wayfinding environment, the classification and characteristics of target audience, the distribution and composition of visual elements, etc. Then we made a design plan: to determine the overall design ideas and points. The third step was the implementation and deepening of the design. Different strategies were used to classify and refine different regional environments and spatial structures, to produce process charts, to implement cost matching and material proofing. The essence of wayfinding technology is integrated into our works; Finally, according to the situation, design improvement, adjustment and landing, only the guiding design that can completely landing and produce excellent results is our common pursuit with customers. In this case, we used the classic black-and-white matching, calm and heavy, and consistent with the Mercedes-Benz brand temperament. Perhaps the appearance of the system is simple and unadorned, but it contains many details of our improvements and technological innovations, because of confidentiality reasons, it can only be passed here in one stroke.


客户:梅赛德斯-奔驰
地点:德国北莱茵-威斯特法伦州杜塞尔多夫市
Client: Mercedes-Benz
Location: Dusseldorf, North Rhine-Westphalia, Germany


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