John Moore Building is located in Sao Paulo, Brazil. After accepting the commission, according to the characteristics of the office wayfinding system, we made full use of the characteristics of the plot to optimize the space and rationalize the layout of signs. The use of windows and color panels to create a rich facade, but the first floor of the 10-meter indentation treatment, so as not to give a sense of embarrassment. Because the building itself has a variety of colors, the guidance system should not use rich colors, so we used black and white as the main tone. Considering the coordination and matching with space, we optimized the font design: the number used super-thick font and the interior was filled up, giving people a strong sense of art; the letter enlarged the font size and had a round edge processing, appears thick and lively; the number, letters and graphics are combined, dazzling and interesting. Considering the identity of the scene, the parking lot system adopted bright yellow. In addition, we have also designed a set of graphic identification system to make the whole building look different and interesting.
Client: John Moore Building
Location: Sao Paulo, Brazil