Mara Clinic is a private ophthalmic clinic in Kowloon, Hong Kong. Owing to its excellent medical skills, ophthalmic patients often come to visit. After accepting the commission, we first considered its functionality and practicability (quickly conveying environmental wayfinding information, accurately guiding patients to see a doctor), and secondly, according to the brand positioning of the clinic, we made efforts in material selection, color matching, creative modeling, design style and so on. Hospitals often give people a cold feeling, but through our ingenious visual design and spatial distinction, we not only achieve the purpose of accurate, efficient and simple guidance, but also make the clinic feel bright, clean, warm and comfortable as a whole. We use humanized environmental sign design and continuous optimization of details to create emotional resonance of patients and visitors, making hospital signage system not only a bridge for communication between doctors and patients, but also an important part of clinic brand and cultural construction.
Client: Mara Clinic
Location: Kowloon, Hong Kong, China