Located at the core of Lujiang Road Central Business District, Xiamen Indigo Hotel is one of the best hotels of InterContinental Hotels Group and the fifth largest hotel brand in Asia-Pacific region, across the sea from Gulangyu. The hotel is similar to a sailing boat, with full visual personality, decorating with various murals and works of art with local characteristics, full of regional customs and aesthetic feeling, but also convey the essence of neighborhood culture. The metal goddess sculpture of the hotel overlooks the harbor as if telling the story of the city's past. The seascape room has a broad balcony with a wide view of the surrounding scenery. The Hotel reflects the unique trade history and humanistic charm of Xiamen city everywhere. At the same time, guests can enjoy the high-quality leisure life style of Ludao. There is no doubt that the wayfinding and sign system must be seamlessly integrated into the overall brand positioning and closely designed around hotel performance and service improvement. Based on the above analysis of the hotel conditions, we clarify the ideas and take the interior design of "diamond shape" as the main source of inspiration. We put the passenger flow guiding and attracting function of the guiding sign system in the first place. After careful measurement and research on the spot, we carefully planned the hotel guiding traffic routes and signage location arrangement, which made the efficient operation and sales promotion of the hotel get strong support. Diamond cutting, drawing stainless steel bending and mirror effect, graphic and text corrosion filled with red-brown paint, all of these make the hotel's guiding sign system not only have a good guiding effect, but also reflect the characteristics of concise and high-end atmosphere. Due to our good planning and design, the wayfinding and signage system has also become a beautiful scenery of this hotel.
Client: Xiamen Indigo Hotel
Location: Xiamen City, Fujian Province, China