HBF体育馆导视标识系统设计

Design of Wayfinding and Sign System for HBF Stadium 

城市公共
HBF体育馆导视标识系统设计-1

HBF体育馆坐落于澳大利亚西澳大利亚州珀斯市郊区,始建于1986年10月,每年均有超过100万人前往该馆进行各种体育赛事和商业演艺活动。我们接受委托后,在考虑引导、疏导、安全三项原则的基础上,导视标识系统的规划设计延续了原有的色彩风格(以蓝色为主基调)以便品牌传达的一致。同时采用一系列生动活泼的圆形图标和大面积的视觉语言设计,达到美观、醒目且不失沉稳的效果,使各类人群快速感知空间环境并实现高效导示。通过电子导向设备的辅助使用,可满足各个年龄段、不同识别能力特别是残障人士的导向需求,体现人文关怀。

HBF Stadium is located in the suburbs of Perth, Western Australia. It was founded in October 1986. Every year, more than one million people visit the stadium for various sports events and commercial performances. After accepting the commission, considering the principles of guidance and safety, the planning and design of the signage wayfinding system continues the original color style (with blue as the main tone) in order to achieve the consistency of brand communication. At the same time, a series of vivid circular icons and a large area of visual language design are used to achieve beautiful, eye-catching and stable results, so that all kinds of people can quickly perceive the spatial environment and achieve efficient guidance. Through the auxiliary use of electronic guidance equipment, it can meet the wayfinding needs of different age groups, different recognition abilities, especially the disabled, and embody humanistic care.


客户:HBF体育馆 
地点:澳大利亚西澳大利亚州珀斯市
Client: HBF Stadium 
Location: Perth, Western Australia, Australia


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