第17届国际泳联世界锦标赛于2017年07月14-30日在匈牙利布达佩斯举行，赛前受主办方委托，我们进行了视觉形象和标识导视系统创意设计和规划。代表游泳的水花与当地传统图形相结合，底部配以匈牙利国旗中的红绿二色，成为图形设计的主导思想。导视导向系统则在考虑科学性、实用性、有效性的基础上，充分融入当地元素、民族风情和运动精神，给人以极强的视觉冲击和完美的视觉享受。

The 17th FINA World Championships were held in Budapest, Hungary, from July 14 to 30, 2017. Before the competition, entrusted by the organizers, we carried out creative design and planning of visual image and wayfinding system. The combination of water splash representing swimming and traditional local graphics, with red and green colors in the Hungarian flag at the bottom, has become the dominant idea of graphic design. On the basis of considering scientificity, practicability and effectiveness, the wayfinding and signage system fully integrates local elements, national customs and sports spirit, giving people a strong visual impact and perfect visual enjoyment.

客户：第17届国际泳联世界锦标赛组委会 
地点：匈牙利布达佩斯市
Client: Organizing Committee of the 17th FINA World Championships
Location: Budapest, Hungary