The 17th FINA World Championships were held in Budapest, Hungary, from July 14 to 30, 2017. Before the competition, entrusted by the organizers, we carried out creative design and planning of visual image and wayfinding system. The combination of water splash representing swimming and traditional local graphics, with red and green colors in the Hungarian flag at the bottom, has become the dominant idea of graphic design. On the basis of considering scientificity, practicability and effectiveness, the wayfinding and signage system fully integrates local elements, national customs and sports spirit, giving people a strong visual impact and perfect visual enjoyment.
Client: Organizing Committee of the 17th FINA World Championships
Location: Budapest, Hungary