厦门海峡收藏品交易中心导视规划设计

The Wayfinding Planning and Design of Strait Collection Trading Center in Xiamen 

城市公共
厦门海峡收藏品交易中心导视系统

海峡收藏品交易中心导视规划设计是我们的经典作品之一。该项目位于厦门高崎国际机场空港区域,2014年开工兴建,定位为厦门重要的文化产业聚集区。目标是打造中国规模较大、专业规范、具有完整产业链的高端收藏品展示交易平台,带动片区转型升级,促进福建乃至中国东南沿海文化产业特别是文化艺术品市场的发展。接受该项目后,我们首先进行导视规划设计目标分析:此项目定位为高端文化艺术产业集聚区,其建筑装饰风格为现代、时尚和科技三者的结合。所以我们通过标识线条折弯、面块凹凸等方式展现出项目典雅高端的品质,同时凸显内部层次感、流线感与科技感。我们使构造的坚实合理与形象的自然简约完美统一,让导视的现代气息与古典意境协调共生。厦门别称鹭岛,因此我们借用杜甫经典诗句“两个黄鹂鸣翠柳,一行白鹭上青天”,将白鹭的展翅高飞作为导视创意造型的主要来源。同时综合项目本身建筑外形,设计出曲折、硬朗且富有变化的导视标识形态。厦门历史悠久,我们的另一个灵感就来自于中国最早的文字甲骨文和摩崖石刻。甲骨文代表和见证了中国古代的文化历史,摩崖石刻则既是远古时代的一种记事方式,也是伟大的石刻艺术。两者具有丰富的历史内涵和文化象征意义,我们将它们作为导视系统主要元素之一融入创意设计中,实现清晰高效导视的同时,不禁让人惊叹古代文化的卓绝。

The wayfinding planning and design of Strait Collection Trading Center is one of our classic works. Located in the airport area of Xiamen Gaoqi International Airport, the project was started construction in 2014 and positioned as an important cultural industry gathering area in Xiamen. The goal is to build a large-scale, professional and standardized high-end collection display and trading platform with a complete industrial chain in China, drive the transformation and upgrading of the region, and promote the development of the cultural industry in Fujian and even the southeast coast of China, especially the cultural art market. After accepting this project, we first analyzed the planning and design objectives: this project is positioned as a high-end cultural and art industry cluster, and its architectural decoration style is a combination of modern, fashion and science and technology. Therefore, we show the elegant and high-end quality of the project by the bending of lines and the concave and convex surface blocks, while highlighting the sense of internal layers, streamline and technology. We make the structure and the image of natural simplicity perfect unity, so that the modern atmosphere of the guide and classical artistic conception coordination symbiosis. Xiamen is also known as Egret Island, so we used Du Fu's classic poem "two orioles singing in green willows, and a line of egrets flying in the sky", and took the egret's soaring wings as the main source of guiding creative modeling. At the same time, by integrating the architectural appearance of the project itself, we designed the zigzag, tough and changing guiding sign form. Xiamen has a long history, another inspiration for us is from the earliest Chinese characters Oracle and cliff stone carvings. Oracle represent and witness the cultural history of ancient China. Cliff stone carving is not only a way to remember things in ancient times, but also a great art of stone carving. Both of them have rich historical connotation and cultural symbolic significance. We take them as one of the main elements of the wayfinding system and integrate them into the creative design to achieve clear and efficient wayfinding and make us marvel at the excellence of ancient culture.


客户:厦门海峡收藏品交易中心 
地点:中国福建省厦门市
Client: Strait Collection Trading Center in Xiamen
Location: Xiamen City, Fujian Province, China


厦门海峡收藏品交易中心导视规划设计目标分析厦门海峡收藏品交易中心导视规划设计造型来源-1厦门海峡收藏品交易中心导视规划设计造型演变-1厦门海峡收藏品交易中心导视规划设计造型-1厦门海峡收藏品交易中心导视规划设计造型-2厦门海峡收藏品交易中心导视规划设计造型-3厦门海峡收藏品交易中心导视规划设计造型来源-2厦门海峡收藏品交易中心导视规划设计造型来源-3厦门海峡收藏品交易中心导视规划设计造型演变-2厦门海峡收藏品交易中心导视规划设计造型-4厦门海峡收藏品交易中心导视规划设计造型-5厦门海峡收藏品交易中心导视规划设计造型-6厦门海峡收藏品交易中心导视规划设计造型-7厦门海峡收藏品交易中心导视规划设计造型-8
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