Beijing Financial Street is the first large-scale and directional development of financial industry functional area in Beijing. Through the unified integration of commerce, housing, retail, entertainment and public space, it creates a new mode for the comprehensive development of Chinese cities. At present, it has developed into China's financial decision-making center, asset management center, financial settlement center, and financial information center, gathering the People's Bank of China, China Securities Regulatory Commission, China Banking and Insurance Regulatory Commission and other top financial decision-making and regulatory institutions. After accepting the commission, through overall planning, design and consideration, under the premise of ensuring safety, orderly and efficient, we integrated all kinds of wayfinding signs, urban furniture and advertising signs in the region, in order to achieve the overall coordination of style and the positioning of the financial center. The wayfinding design is based on fool. Because of its simplicity and clarity, passers-by can easily follow the directions. The theme logo of the Financial Street was embodied in large sculptures. It combines the pattern of "cloth coin" and the shape of "gold" in the Spring and Autumn Period and the Warring States Period. It implies the transformation of the word "person". Graphics and typefaces are steady and vigorous. They integrate Chinese traditional culture with modern financial concepts perfectly. They have a distinct sense of recognition, times and history. Through the excavation of history and culture, the overall planning of the region and the innovation of the guiding sign system, the preset objectives are well achieved.
Client: Beijing Financial Street Group
Location: Xicheng District, Beijing, China