北京金融街导视标识系统规划设计

Planning and Design of Wayfinding and Sign System for Beijing Financial Street

城市公共
北京金融街导视标识系统规划设计-招牌石

金融街是北京第一个大规模整体定向开发的金融产业功能区,通过商业、住宅、零售、娱乐及公共空间的统一整合,为中国城市综合开发创造了一种新模式。目前其已发展成为中国的金融决策中心、资产管理中心、金融结算中心、金融信息中心,聚集了中国人民银行、中国证监会、中国银保监会等中国最高金融决策和监管机构。我们在接受委托后,经过整体规划设计和通盘考虑,在保证安全有序高效的前提下,将区域内各类导视标识、城市家具、广告标牌等统一整合,以求风格的整体协调及共同体现该区域金融中心的定位。导视设计采用傻瓜式导向,由于简易明确,路人轻易就能按图索骥。金融街的主题标识以大型雕塑体现,采用春秋战国时期“布币”图形与“金”字造型结合,整体暗含“人”字变形,寓意金融街“汇金天下,人和政通”。图形和字体稳重大气,将中国传统文化与现代金融理念完美融合,具有鲜明的识别性、时代感及历史的厚重感。通过对历史文化的挖掘、区域的整体规划和导视标识系统的创新,很好的达成了预设目标。

Beijing Financial Street is the first large-scale and directional development of financial industry functional area in Beijing. Through the unified integration of commerce, housing, retail, entertainment and public space, it creates a new mode for the comprehensive development of Chinese cities. At present, it has developed into China's financial decision-making center, asset management center, financial settlement center, and financial information center, gathering the People's Bank of China, China Securities Regulatory Commission, China Banking and Insurance Regulatory Commission and other top financial decision-making and regulatory institutions. After accepting the commission, through overall planning, design and consideration, under the premise of ensuring safety, orderly and efficient, we integrated all kinds of wayfinding signs, urban furniture and advertising signs in the region, in order to achieve the overall coordination of style and the positioning of the financial center. The wayfinding design is based on fool. Because of its simplicity and clarity, passers-by can easily follow the directions. The theme logo of the Financial Street was embodied in large sculptures. It combines the pattern of "cloth coin" and the shape of "gold" in the Spring and Autumn Period and the Warring States Period. It implies the transformation of the word "person". Graphics and typefaces are steady and vigorous. They integrate Chinese traditional culture with modern financial concepts perfectly. They have a distinct sense of recognition, times and history. Through the excavation of history and culture, the overall planning of the region and the innovation of the guiding sign system, the preset objectives are well achieved.


客户:北京金融街投资集团 
地点:中国北京市西城区
Client: Beijing Financial Street Group 
Location: Xicheng District, Beijing, China


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