大栅栏街区导视系统设计制作

Design and Production of Wayfinding System for Dashilanr 

城市公共
大栅栏街区导视系统设计制作-1

大栅栏,地处北京市中心,是城市南中轴线的一个重要组成部分,位于天安门广场以南、前门大街以西,方圆约1500米。这里至今仍保存着大量北京传统的四合院式低矮建筑群,因此我们总的设计思路是在保存原有古老风格的同时,通过创意规划设计,促进整个街区的发展。我们将大栅栏的街区规划成三维立体的数据库,采用书法的红模子色作为主色,同时植入移动终端。另外在各类标识和印刷品(如地图、宣传册、包装纸、购物袋等)的设计制作方面,我们力求精致并用新形式和新风格自然传承历史,使人们对该街区有了新的认识和体验,也不由地让人对中国古老街区和文化产生亲近感。大栅栏城市导视系统的最大特点是:将古老历史街区成功转化为现代商业文化区并吸引了诸多来访者,实现了历史建筑?;ず蜕桃悼⒌耐昝澜岷?。

Dashilanr, located in the center of Beijing, is an important part of the south central axis of the city. It is located south of Tian'anmen Square and west of Qianmen Street, with a radius of about 1500 meters. There are still a large number of traditional dwarf courtyard buildings here, so our overall design idea is to preserve the original ancient style, at the same time, through creative planning and design, to promote the development of the whole block. We plan the block of Dashilanr into a three-dimensional database, using the red mode color of calligraphy as the main color, while implanting mobile terminals. In addition, in the design and production of various printing products (such as maps, brochures, wrapping paper, shopping bags, etc.), we use new forms and styles to naturally inherit the history, so that people have a new understanding and experience of the block, and inevitably people have a sense of intimacy to the ancient blocks and culture of China. The greatest feature of Dashilanr wayfinding system is that it successfully transforms ancient historical blocks into modern commercial and cultural areas and attracts many visitors, thus realizing the perfect combination of historical building protection and commercial development.


客户:北京大栅栏街道 
地点:中国北京市西城区
Client: Beijing Dashilanr 
Location: Xicheng District, Beijing, China


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