广东商学院（后改名为广东财经大学），历史悠久，起源于1934年创建的勷勤大学商学院；解放后几次改名，于1983年设立广东财经学院，两年后正式更名为广东商学院。学校现有专职教师1300人左右，校区分布在广州和佛山三水两个地区，总占地面积近2500亩。学校目标是成为华南地区重要的综合性大学，为社会培养更多专业人才。我们接受该校委托后，经过认真调查、分析和诊断，拟定了整体导向标识设计思路?？悸堑窖５奶氐愫徒萄Х瘴?，我们不作过多的花哨设计，力求体现学校的严谨、朴素和沉稳。由于校区占地面积较大，师生众多，实现导向标识的实用功能必须放到更重要的地位上，同时我们也将学校本身的元素、办学理念和悠久历史紧密融入作品中。导向标识设计简约，以蓝色作为基本色调，契合象牙塔一贯的需求和风格。材料以高档铝材和亚克力为主，制作一丝不苟，细节处体现我们对作品的精益求精。

Guangdong University of Business Studies (later renamed as GuangDong University of Finance & Economics) has a long history. It originated from Xieqin University Business School, which was founded in 1934. After liberation, it was renamed several times and established in 1983. Two years later, it was formally renamed as Guangdong University of Business Studies. There are about 1300 full-time teachers in the school. The school distributes in Guangzhou and Sanshui, Foshan, covering an area of nearly 2500 mu. The goal of the school is to become an important comprehensive university in South China and to train more professionals for the society. After accepting the entrustment of the school, after careful investigation, analysis and diagnosis, we worked out the overall guiding design ideas. Taking into account the characteristics of the school and the teaching atmosphere, we do not make too many fancy designs, and strive to reflect the rigorous, simple and stable school. Because the campus covers a large area and has a large number of teachers and students, the practical function of guiding signs must be put on a more important position. At the same time, we integrate the elements of the school itself, school-running ideas and long history into our works. Guided sign design is simple, with blue as the basic color, consistent with the ivory tower's consistent needs and style. The material is mainly high-grade aluminium and acrylic, meticulous production, details reflect our work of excellence.

客户：广东商学院 
地点：中国广东省广州市
Client: Guangdong University of Business Studies 
Location: Guangzhou City, Guangdong Province, China