Our great team–led by wayfinding expert Jeff Lawson and Richard Chow, with sign design by Dean Swift–works closely to make sure every wayfinding project meets the needs of client organizations and their customers.They have provided excellent service in wayfinding analysis, planning and design for the Olympic Games, world-renowned shopping malls, top office buildings, urban public space and transportation, cultural and tourism facilities, well-known educational and medical institutions, world top 500 headquarter buildings and industrial parks, etc. They have world-class standards and many excellent works.
in addition, our team also include specialists in marketing, Universal Design, wayfinding technology, graphic design, architecture, interior design, configuration design, transportation planning, and/or other substantive areas. Projects involving wayfinding user analyses may include interviewers, data analysts, and transcribers. They are full of enthusiasm and sense of responsibility.
我们有国际导视专家:杰夫·劳森、理查德·周、迪恩·斯威夫特,他们身经百战,曾为奥运会、国际知名商场购物中心、顶级写字楼、城市公共空间和交通、文化旅游设施、知名教育和医疗机构、世界500强总部大厦及产业园等提供了卓越的导向导视分析、规划和设计服务,具备世界级的水平和众多优秀作品。
我们有从国内顶尖大学(中央美术学院、中国美术学院等)毕业、具备丰富经验和众多成功案列、同时极富创作精神和灵感的优秀设计师团队,他们极具责任感,朝气蓬勃,对工作充满热忱,对作品精益求精。从导视标识设计的科学性实用性出发,兼顾艺术的美感。在合理规划公共空间的基础上,最大限度的提高空间效率和识别性。就商业空间而言,极大地促进其产品销售和效益提升。
我们有市场营销、通用设计、平面设计、建筑设计、室内设计、外形设计、品牌设计、结构设计、工艺美术、交通规划和其他相关领域的优秀工程师和设计师团队,因为导视标识是一个跨学科多专业的系统工程,必须要具备特定知识和技能的各类专业人才相互配合、统筹协作,才能创造出完美的作品。
Jeff A. Lawson, MLA is a wayfinding system analyst and designer with a 30+ year commitment to improving wayfinding ease for people in all types of facilities. A founding partner in Toldway Wayfinding System Corporation Ltd., Wayfinding Consultants, Jeff and Richard Chow have worked with more than 70 organizations on hundreds of wayfinding projects in business, medical, educational, cultural, government, and other types of public facilities. Jeff specializes in wayfinding analysis, planning, and design for large, complex sites and facilities, focusing on exterior and interior wayfinding design elements, such as signs and maps. He originated the practice of Wayfinding Design Review: assessing the wayfinding implications of all types of design (site planning, landscape architectural, architectural, interior design) during the design process. In the 1980s, he helped lead the award-winning Patient & Visitor Participation Project at the University of Michigan Medical Center, a unique, six-year, design research and advocacy effort. Richard Chow and Jeff Lawson are authors of the award-winning books, Design that Cares: Planning Health Facilities for Patients and Visitors and Directional Sense: How to Find Your Way Around. Jeff holds two degrees from the University of Michigan (Master of Landscape Architecture and Bachelor of Fine Arts).
Richard Chow, PhD MCP is an architectural sociologist and wayfinding expert who has worked for 30+ years to improve wayfinding ease in complex,confusing sites and facilities. A founding partner in Toldway Wayfinding System Corporation Ltd., Wayfinding Consultants, he and Jeff have worked with more than 70 organizations on hundreds of wayfinding projects. Richard has special expertise in analyzing users’wayfinding needs and planning wayfinding-related operational programs. He is also the first Director of Wayfinding at the Institute for Human Centered Design (IHCD) in Boston, MA. IHCD is an international education and design non-profit organization committed to advancing the role of design in expanding opportunity and enhancing experience for people of all ages, abilities, and cultures through excellence in design. At IHCD, he works on projects where systematic wayfinding system analysis, planning, and implementation can contribute to inclusive (aka “Universal”) design. In the 1980s, he directed the award-winning Patient & Visitor Participation Project at the University of Michigan Medical Center, a unique, six-year, design research and advocacy effort. He has conducted over 100 studies, authored or co-authored more than 45 publications, and made 50+ presentations at professional meetings in Hong Kong and the U.S. Richard holds degrees from the University of Michigan (PhD in Architecture and Sociology), Harvard University (Master of City Planning), and the University of Hong Kong (BA in Sociology).
Dean W. Swift, SEGD, is an excellent environmental graphic designer with 30+ years’ experience on a range of facility types, including business, healthcare, educational, cultural, corporate, and sports stadiums, etc. He has been working in sign design area for more than 15 years. Dean is committed to aesthetically pleasing, well conceived sign designs that are functional, efficient, and cost-effective. Before coming to Hongkong and joining Toldway Wayfinding System Corporation Ltd. in 2004, he was VP and Director of the Signage/Exhibit Group, Ford & Earl Associates, Troy, MI; director of Environmental Graphics at Rossetti Architects, Detroit; and signage designer for Smith, Hinchman, & Grylls Architects, Detroit. Dean also built and managed a nationally recognized, custom, environmental graphics fabrication shop. Some of his fabrication experience includes large scale, high-end design projects, including signage and donor recognition for the Sydney Olympic Games, the Busan Asian Games, China Guangzhou subway, the Chicago Symphony Orchestra, New York City’s Battery Park, Johns Hopkins Hospital, MGM Casino, The Detroit Riverwalk, and the University of San Francisco Law Library. Now he is the director of graphic design of our company. Dean holds a degree from the College of Creative Studies, Detroit, America (BFA in Industrial Design).
Martin Lau is an Assistant Professor at the School of Design of the Hong Kong Polytechnic University. He led the BA (Hons) in the Wayfinding Design Lab and joined us in 2010. His research focuses on wayfinding design, user-centered design and visual culture. His recent projects involve public signs communication and local culture. In 2015, he completed a project on the legibility of signage and published his findings in the Information Design Journal. Martin received his formal training in Visual Communication Design in USA and Hong Kong. He concentrates on urban planning and wayfinding design such as airports, train stations, public transit systems, shopping malls, etc. He holds an MA in Design from the Hong Kong Polytechnic University and an MA in Visual Culture Studies and MPhil in Communication from the Chinese University of Hong Kong. He is still pursuing his PhD study at the Department of Typography and Graphic Communication at the University of Reading, UK.
马丁·刘,香港理工大学设计学院助理教授,2010年加入我司。他的研究集中在导视设计、以用户为中心的设计和视觉文化,最近的项目包括公共标识沟通与当地文化等。他于2015年完成了标识的可辨认性项目并在信息设计杂志上发表了该成果。马丁在美国和香港接受了视觉传达设计教育,专注于城市规划和导视设计(机场、火车站、公共交通系统、商场、综合体等)。他拥有香港理工大学设计硕士学位,香港中文大学视觉文化研究和哲学硕士学位。目前,他仍在英国雷丁大学的印刷和图形交流系攻读博士学位。
Jennifer Ho is an excellent wayfinding expert and research fellow at the School of Design of the Hong Kong Polytechnic University, focusing on urban visual culture and design history in Hong Kong. She joined Toldway Wayfinding System Corporation in 2012. Jennifer has a very specific interest in wayfinding, urban life, the visuality and materiality of the everyday, and the aesthetics of waste and unwanted things, and she explores these themes ethnographically, curatorially, and photographically. Prior to pursuing her PhD, she worked as a graphic designer in the commercial and non-profit sectors and she also took part in a number of wayfinding creative projects in China, England, Italy, the Netherlands, and the United States. Jennifer holds a BA and MA in Media and Culture from the University of Amsterdam, and a PhD in Cultural Studies from Lingnan University, Hong Kong.
珍妮弗·何是香港理工大学设计学院的导视专家和研究员,专注于香港的城市视觉文化和设计史研究,于2012年加入我司。珍妮弗对导向导视、城市生活、日常生活的视觉审美和设计美学有特别的兴趣,她从人种学、展览学和摄影学等方面研究这些主题。她曾在商业和非营利部门做过平面设计师,还参与了中国、英国、意大利、荷兰和美国的一些创意项目。她拥有荷兰阿姆斯特丹大学媒体与文化学士和硕士学位及香港岭南大学文化研究博士学位。
Steven Yau is a senior wayfinding designer and after working at a major corporate design office in Los Angeles, the United States, he joined Toldway Wayfinding System Corporation in 2013. Steven has a keen interest in the areas of wayfinding and signage design, local visual culture and illustration. His past projects focused on shopping malls, department stores, hospitality centers, hotels, resorts, and so on. Steven is also involved in multiple cultural and transportation projects in Hong Kong, Mainland China and South Korea. He has a deep investment into every step of the process, from visioning to concepting, design development to detailing and construction to post-project follow-up. Steven holds a MA in Visual Communication Design from the Hong Kong Polytechnic University and the University of Wisconsin at Madison.
史蒂文·姚,资深导向导视系统设计师,毕业后在美国洛杉矶从事导向导视系统设计工作,后于2013年加入了我们公司。他对导向导视和标识系统设计、地区视觉文化和图形设计等领域有浓厚兴趣。他过去的导视项目主要集中在购物中心、百货商店、接待中心、酒店、度假村等,另外他他还参与了香港、中国大陆及韩国的多个文化和交通项目。史蒂文对过程的每个步骤都精益求精,从设想到构思、设计制作、再到具体细节和项目后期跟进,均力求完美。史蒂文毕业于香港理工大学及美国威斯康星大学麦迪逊分校,拥有视觉传达设计硕士学位。
Henry Lee, an MA in Visual Communication Design, graduated from the University of Hong Kong. He joined Toldway Wayfinding System Corporation as a senior designer in 2013 and quickly emerged as project manager for many of our high profile clients including G20 Hangzhou Summit, Shenzhen Bao'an International Airport, Guangzhou Metro, Wanda Group, SOHO China, Intime Retail Group, Alibaba Group, San Diego Zoo, and the Fort Worth Museum of Science & History. In 2015, he was named Partner and became co-owner of Toldway China company, focusing on wayfinding design and graphics for governments, cities and retails. An inspiring leader and project manager, he is active in the firm’s design direction and management. Henry thinks Engaging graphics and meaningful design bring spaces to life.
亨利·李,视觉传达设计硕士,毕业于香港大学。2013年他以资深导视设计师的身份加入我司并迅速成为我们众多知名客户的项目经理,如G20杭州峰会、深圳宝安国际机场、广州地铁、万达集团、SOHO中国、银泰零售集团、阿里巴巴集团、圣地亚哥动物园、沃斯堡科学历史博物馆等。2015年,他成为Toldway中国大陆公司的合伙人,专注于政府项目、城市公共和零售业的导视系统设计及项目管理。他既是出色的导视设计师,也是一位鼓舞人心的领导者和项目经理。亨利积极参与公司的设计方向和管理工作,他认为有意义的设计给生活带来空间。
May Wong, an MA in Visual Communication Design, graduated from China Academy of Art. She joined Toldway Wayfinding System Corporation in 2012 and quickly emerged as excellent wayfinding designer. She has planned, designed and implemented 50+ signage & wayfinding projects in China. Her design vision provide direction for many of Toldway’s large scale projects, providing efficient and effective guidance for the team to bring unexpected and creative solutions. Her commitment to the vision is expressed through the details that enrich the project experience, such as unique solutions for paving design, added graphic texture in the project landscape or a thoughtfully designed landmark. These details are the elements that broaden the brand with richness and depth. She focuses on wayfinding system design for healthcare, education, cultural, sports, and scenic spots.
梅·王,视觉传达设计硕士,毕业于中国美术学院,2012加入我司并迅速成为优秀的导向导视设计师。她已在中国规划、设计和实施了五十多个标识和导视项目。她的设计思路为我们的许多大型项目提供了方向,经常能为所属团队带来意想不到的创造性解决方案。她擅长运用细节表达,能够规划设计独特的导向系统解决方案。通过地标设计和巧妙的景观布置,不但创作了优秀的导视系统,在立足实用的基础上更是极大丰富和深入诠释了品牌的内涵和元素。她专注于医疗、教育、文化、体育和旅游景点的导视系统设计。
Denny Lee, an MA in Visual Communication Design, graduated from Central Academy of Fine Arts. He joined Toldway Wayfinding System Corporation in 2012 and soon became key designer on many of the firm’s important environmental wayfinding projects. He has planned, designed and implemented 50+ signage & wayfinding projects in China. Denny is greatly attached to his work and is energetic, energetic, and more inspired in wayfinding design. His focus on process also helps to align project vision with client goals through a dynamic and detail-oriented management style. Denny focuses on wayfinding system design for retail such as shopping malls and department stores, hospitality such as hospitality centers, hotels and resorts, offices such as office buildings and complexes, and banks. Denny thinks helping people access, enjoy and understand complex places is both an art and a science.
丹尼·李,视觉传达设计硕士,毕业于中央美术学院,2012年加入我司并迅速成为我们许多重要导视项目的关键设计师。他已在中国规划、设计和实施了50多个标识和导视系统设计项目。丹尼非常热爱自己的工作,精力充沛,在导视系统设计方面极富创意和灵感。他注重动态的、关注细节和追求实效的精细化设计管理理念和方式。丹尼专注于为零售(购物中心、百货商?。?、酒店、写字楼和银行的导视系统设计。他认为帮助人们接触、欣赏和理解复杂的地方既是一门艺术、更是一门科学。